by Jonathan Andrews | Jan 17, 2022 | Uncategorized
Jonathan Andrews speaks to Mike Gundling, Vice President Product Management and Marketing, TerraGo Technologies about the importance of demonstrating the environmental and financial savings to public sector buyers A self-confessed “lousy computer...
by Jonathan Andrews | Jan 12, 2022 | Uncategorized
Raquel Noutel Santos, Marketing Communication & PR, CaetanoBus How do you market to cities? Direct contact with the cities. We cannot sell a bus to an operator without physical contact with the product. What has been your most successful campaign and why? I think...
by Jonathan Andrews | Jan 12, 2022 | Uncategorized
Ride-share spending to hit almost US$1 trillion by 2026 Ride-share spending by consumers globally will exceed US$937 billion by 2026 – comparable to 50 times the combined annual revenue of Transport for London, New York City’s Metropolitan Transportation Authority,...
by Jonathan Andrews | Dec 9, 2021 | Uncategorized
Geraldine Michel, Chief Marketing Officer, Connected Kerb, talks to Jonathan Andrews about her role as conductor of a “marketing” orchestra Launching a marketing campaign at one of the biggest climate conferences in the world–the COP meeting in Glasgow–might seem...
by Jonathan Andrews | Nov 25, 2021 | Uncategorized
Colu is a platform that helps cities engage with residents by rewarding them for taking actions that promote their strategic goals using a unique City Coin. How do you market to cities? It’s a mix of different methodologies. Building a brand and using social media is...
