News round-up

News round-up

Investment in new cities set to boom Investments in urban infrastructure aimed at implementing “new visions for cities” will reach US$375 billion by 2030, according to global technology intelligence firm ABI Research. The research focuses on new greenfield and...
Why measuring is still the silver bullet

Why measuring is still the silver bullet

Jonathan Andrews talks to Matthew Besch, Energy Vertical Marketing Manager at Sensus, about why not being afraid to ‘take a leap’ has led him to the senior levels of marketing Matthew Besch would be the first to say that he has had one of the “craziest career...
News round-up

News round-up

New York launches strategy for ethical AI New York City has launched its first artificial intelligence (AI) strategy, with an emphasis on digital ethics. It aims to help the city establish a shared understanding of AI and capitalise on the benefits while managing the...
The human face of marketing

The human face of marketing

Heidi Lorenzen, Senior Vice President of Marketing at Accela, talks to Jonathan Andrews about her career-long mission to bring equity into her industry Exactly four years ago this month, Heidi Lorenzen stepped into her new role as senior vice president for marketing...